Studio concept, education
Speak Easy
An English learning course concept that looks friendly
The brief
What the concept set out to do
Design a cover for a conversational English course for adult learners. It should look approachable and modern, not like a school textbook, and it needs space for a plan or level badge.
Approach
Design decisions
- Two speech bubbles in the brand blue and yellow show a conversation at a glance and stay readable on a small screen.
- The two-word title is huge and plain, because learners are often browsing in a second language and need to read it instantly.
- A rotated badge carries the plan length and can be swapped per edition or level.
- White background keeps printing costs low and makes the cover work as a workbook that is handled daily.
What it demonstrates
Designing for a reader who may not be a confident reader yet: clarity first, decoration second.
Deliverables shown in this concept
- Front cover concept
- Level badge system
- Workbook interior template
Books A Nation's contribution to a studio concept is the whole design: concept, typography and artwork. For client books, our contribution is stated on each project only once the author has confirmed it.
Want this approach on your own book?
Our interior formatting and typesetting service starts with a brief like the one above and ends with files you own.
Related reading: Print and ebook formatting checklist
