Deep Focus
A nonfiction concept that turns the argument into a symbol
What the concept set out to do
Design a cover for a book about attention and distraction. It should look at home next to the big business and psychology titles, with a single graphic idea that can be used on social media and in talks.
Design decisions
- A ring of colour closing on one white point illustrates the idea of focus without a literal image of a brain or a phone.
- Black background and a heavy sans serif title follow the conventions readers expect in this category, so the book looks credible before it is opened.
- The subtitle is set small and plain, leaving the ring and the two-word title to do the selling.
- The ring works as a standalone icon for the author's website, slides and social graphics.
Designing a nonfiction cover as a brand mark the author can reuse everywhere the book is discussed.
Deliverables shown in this concept
- Front cover concept
- Icon extracted for marketing use
- Ebook cover sized for stores
Books A Nation's contribution to a studio concept is the whole design: concept, typography and artwork. For client books, our contribution is stated on each project only once the author has confirmed it.
Want this approach on your own book?
Our book marketing service starts with a brief like the one above and ends with files you own.
Related reading: Publishing files, ISBNs and metadata: what to prepare before you upload
